![Discovery icon](https://assets-global.website-files.com/62f6780dea037086a661cd93/62fcf551160fc716c3a10bc9_puzzle-piece-sketch%201.png)
Discovery
Research allows me to understand and empathize with user needs. It also informs my design decisions
User interviews & surveys, competitive analysis, site audits, process maps
![Ideation Icon](https://assets-global.website-files.com/62f6780dea037086a661cd93/62fcf936003ceb7251de8ca0_circle-of-graphic-with-50-percent-full-sketch%201.png)
Ideation
I shift gears from thinking about what users need to why they need it to brainstorm solutions
Brainstorming, user flows, sketching, storyboarding
![Design Icon](https://assets-global.website-files.com/62f6780dea037086a661cd93/62fcfa8ed016b10b36f95863_laptop-sketch%201.png)
Design
Translate the knowledge I have into a visual solution in different fidelities and iterations
Branding & identity, wireframing, mockups, prototypes, design systems & specification
![Validation Icon](https://assets-global.website-files.com/62f6780dea037086a661cd93/62fcfab7d26fac616687e9fa_rocket-sketch%201.png)
Validation
Test designs to validate decisions and gain valuable feedback for more iterations
Usability testing, analytics, dogfood sessions, QA testing